Black Friday Sales Generally Start on Friday, November 22nd, 2024
But let’s get one thing straight: the retailers are playing you like a fiddle. Any deal you see on the 22nd will generally be the same price on Black Friday and most if not all the deals will be live by then
Only expect to see about 10-15% more deals on Black Friday. The deals will generally ONLY be on their house brands.
Any ‘deal’ you see past the 22nd? It’s not changing on the actual Black Friday.
That’s right. The TV you’re eyeing, the laptop that’s supposedly 50% off, the blender that’s suddenly a kitchen essential, they’re not going to magically get cheaper on the 29th. Retailers have learned that if they dangle a discount in front of you early enough, you’ll bite. And once you’ve bitten, you’re not likely to wait around for the ‘real’ Black Friday.
Why? Because they’ve turned Black Friday into Black November. They’ve stretched it out like a piece of gum, chewed up by the relentless jaws of consumerism.
Our slightly more comprehensive guide is here about how long Black Friday sales last overall
So, Here’s What You Do:
- Ignore the Hype: Any deal you see during this ‘Early Black Friday’ period? That’s as good as it’s getting.
- Plan Your Attack: If you’re serious about saving, wait until the 22nd. Why? Because that is the only day deals change, because the competition for those deals does. More people shopping means retailers might just throw in some extra perks to get you through their doors or onto their websites.
- Be Wary of Scarcity Tactics: “Only 3 left at this price!” Yeah, right. Unless it’s something truly unique like a signed first edition of a book by your favorite author, it’ll be back in stock or at the same price after the rush.
Remember, Black Friday isn’t just a day anymore; it’s an event. An event where retailers have figured out how to make you spend sooner and more often. So, grab those deals, but do it with the knowledge that Black Friday is now a state of mind, not just a day on the calendar.
Happy shopping, and may the deals be ever in your favor.
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